Welcome to the captivating world of camping!
edelpick is the story of two childhood friends, Kevin Josseron and Steven Cooke, passionate about adventure and always looking for innovative solutions to enjoy nature in comfort.
Over the years and through our many outdoor experiences, we have noticed a growing need: to have a practical, comfortable and accessible sleeping solution for sleeping in the great outdoors, without having to invest in a specific vehicle.
So, in 2023, we launched rooftop tent sales via MaTenteDeToit.ch, convinced that this alternative offers the best compromise between freedom and comfort. We quickly realized that there was a strong demand for products that combined quality, durability, and a fair price.
Driven by the desire to offer the best, we decided to start from scratch to design our own rooftop tents. Our goal? To create a product perfectly suited to the demands of the Swiss market: a robust tent, usable in all seasons, combining innovation, comfort, and aesthetics, all while remaining attractively priced. Although these tents are designed to meet the demanding Swiss standards, we also chose to offer them throughout Europe, in order to offer all outdoor enthusiasts a high-quality product at a fair price.
And so, in 2025, edelpick was born – a brand born in Switzerland, shaped by our experience and passion for the outdoors.
edelpick – Designed by Swiss minds, made for adventurers.
The pictogram of our logo is a composition that brings together three key elements, each carrying a strong symbolism for the brand and its outdoor universe:
- The tent, large and protective, evokes
adventure, and the intimate connection with nature. - The edelweiss, drawn in negative space,
represents authenticity and attachment to Swiss heritage. - The sunrise/sunset, subtly
embedded in the heart of the edelweiss, captures the magic of unforgettable moments outdoors.
The pictogram thus conveys an immersive and unique experience, combining adventure, wonder, and respect for nature. It embodies the brand's core values: a balance between protection, exploration, and authenticity, while celebrating the very essence of Swiss landscapes.
"Euclid Circular A" is a sans-serif font based on pure geometric shapes: circles
perfect and strict proportions. which gives an impression of simplicity, precision and reliability.
It fits well in logos both
minimalist and sophisticated, combined with geometric shapes and clean layouts.
Dive into our world
Let's stay in touch!
Do you have any questions? Please do not hesitate to contact us; we will be happy to answer you as soon as possible.